Welltok acquires Seattle mobile health company Mindbloom
Welltok Inc., a Denver health-optimization company, continued its growth Thursday by acquiring Mindbloom, a Seattle mobile health company that it believes will help it to deliver more interactive mobile experiences.
Officials from Welltok did not disclose what they paid for Mindbloom, a builder of apps such as Bloom for inspiration and Life Game for life improvement.
But they said they will use the company’s expertise and resources to expand Welltok’s CafeWell Health Optimization Platform that it offers to engage people more in their own health, working with insurers and health systems to promote its products.
“To profoundly change consumers’ health-related awareness, actions and behaviors for the better, we need an effective and practical platform to become ingrained in their daily lives,” said Jeff Margolis, Welltok chairman and CEO. “We were impressed by the Mindbloom team’s ability to integrate behavioral science and user-centered design principles with health-related content to deliver a superior consumer experience.”