June 6 Webinar Offers Winning Medicare Advantage Go-to-Market Strategies for 2014
Experts from Gorman Health Group and Bloom Marketing Group will discuss how to build and follow a successful go-to-market strategy for Medicare Advantage plan sponsors in a co-hosted webinar from Atlantic Information Services and Gorman Health Group
Washington, DC (PRWEB) May 28, 2013
Many Medicare Advantage (MA) plans focus on marketing only during the fall open-enrollment period. But with more competitors having five-star quality ratings that are winning the right to market 12 months a year — and more baby boomers aging into Medicare — marketing must become a year-round focus. But how can MA marketing pitches win attention this fall amid all the advertising for new health insurance exchanges? Which marketing channels will yield the best outcomes? And how can MA plans increase sales-close ratios? The upcoming June 6 co-hosted webinar from Atlantic Information Services, Inc. (AIS) and Gorman Health Group, LLC (GHG), “Winning Medicare Advantage Go-to-Market Strategies for 2014,”will offer insights and answers to key Medicare Advantage marketing questions.
GHG’s Vice President Mary Kaye Thibert, and Whitney St. Jean, Chief Strategy Officer at Bloom Marketing Group, will outline the components of a successful go-to-market strategy for MA plan sponsors and their partners geared to the new environment, sharing results from a survey of thousands of beneficiaries on which marketing messages, technologies and channels are most effective. Among the questions to be answered at the June 6 webinar:
What lessons can Medicare Advantage plans learn from the 2012 sales cycle?
What are and will be the most effective media outlets for MA plans, based on sales, response rate, cost per lead and cost per sale?
What types of technologies will be most instrumental in helping MA plans to execute on their sales and marketing strategies?
What is the ideal timeline for ad placements and direct-mail drops?
How can plans cut through the clutter of advertising for health insurance exchanges this fall?
How can management teams keep MA marketing strong even as resources are diverted into Medicaid expansion and exchanges?
What special steps should be taken to market to baby boomers aging into Medicare?
How can plans make sure call centers will support sales strategies effectively in this dynamically changing climate?