Medicine is destined to be the most regulated
industry in the world. The current culture of healthcare in America challenges
traditional business models on everything from cost to implementation to how we
gather feedback about the patient experience. This paramount shift in the way
we evaluate our physicians and choose our health plans further supports the
need for continual innovation. In this new generation of due diligence, the
entire healthcare community has become accountable not only in the state and
federal courts but in the court of public opinion as well. This new arena
demands strong fiscal oversight, tangible transparency and outcomes that are
determined by the level of patient engagement. The old boardrooms dialogue,
centered around the acquisition and internal uses of big data, have given way
to new questions. Senior executives and are now asking, “How do we get our
members excited about using all of this data?”
The fact that this question is now being
asked by the most influential decision makers in healthcare signals the
beginning of a new kind of disruption, a digital disruption.
This digital disruption will be pioneered by
leaders using technology to create innovative platforms to engage patients and
change behavior. The champions of the future will be determined by the
individual capacity of a corporation to modify and adapt. Inventions will no
longer depend on handcrafted products but instead be shaped from ideas,
concepts and processes presented across multiple platforms that can be accessed
from anywhere any time any place.
The health plan of the future will engage
patients through digital apps that can monitor compliance, Create custom QR
Codes for HEDIS Measures to allow for real time tracking, all while assessing
member satisfaction with the plan, pharmacy benefits and primary care
In fact, the tools themselves will have
nothing to do with the digital disruption, it will be the meaningful ways in
which we use these tools to meet the needs of patients. Success or failure will
be contingent not on what you create but what you do with it next.
The cost of healthcare is unsustainable.
First premiums were raised to try and get consumer involvement. That was
followed by employing variable cost shares and quality incentives. None of
which have influenced behaviors. Perhaps because all of those affect us
Innovative platforms such as Mobile Apps and Telemedicine have been
able to reach their audience in the most intimate of places.
How are you engaging your patients? Are you prepared for the digital disruption?