5/24/2013 – By Kameron Gifford, CPC
Imagine a sustainable model of healthcare that could “touch”
and engage every consumer. A system created for the patient and delivered on their
own terms; a continually evolving structure that could simultaneously satisfy
all the needs of patients, providers and payers. A design in which each stake
holder adds value to the next. This next
generation of care will continue to be centered around the patient’s individual
needs, but directed by them as well.
Shifting From Patient Centered to Patient Directed
Every small business owner in America intimately understands the
inherent connection between their customers and success. There is an art to
successfully being able to predict and meet consumer needs. This consumer
knowledge is powerful and history has proven that enough power in the right environment,
will disrupt.
Close your eyes for a moment and think about the last time
that you, a family member or friend was sick or injured. Do you remember trying
to navigate through the current system? Perhaps you were seen in the Emergency
Room or were admitted to the hospital. Either way, if you are eligible for
Medicare, you were probably given strict instructions to follow up with your
PCP and probably had an appointment before leaving the hospital.
Just as you were instructed (or your friend, or relative were),
you made your follow up appointment and even remembered your discharge papers.
When the nurse calls you in and asks, “What brings you in today?” You don’t
tell her about how your son had to call in sick to bring you in because he will
get fired if he misses another day; or about how you had to leave the house 2
hours early because you can only make it a few feet in your walker before
having to take a quick break on the seat or about the stress of the medical
bills that you won’t be able to pay. Ten
minutes later, when the Doctor finally comes in he tells you that he has no
notes from the hospitalist and without those, he has nothing to reconcile. After quickly scribbling a note for the girls
to get records he says, “See you next week.”
Four hours after leaving you are finally back home. Exhausted
and turned off by the system.
Managed Care plans attempt to reduce cost by “tightening” the
network. This 3 day follow up rule is meant to reduce cost and improve outcomes
through medication reconciliation. Great idea; in theory. Medicine is not one
size fits all. This “72 hour rule” may work great for a 45 year old diabetic
who is admitted for elective surgery, but what about the 96 year old who was
just discharged from rehab after open heart surgery or the 73 year old that
fractured their hip?
How will this negative experience influence the Consumer’s interaction
with the system in the future? Will the patient feel up to making the journey again
next week? Will transportation be an issue?
More times than not, this experience does have an effect on
the consumer and when they do return, it won’t be for 2-3 weeks; thus
perpetuating the cycle of readmissions.
Medication reconciliation is a great solution to reducing
hospital readmissions, but if the solution is not meaningful to the patient
then it will never be effective.
Now, close your eyes again and think about this same visit,
but this time in the context of the future… directed by the patient.
This follow up visit could have taken place in the patient’s
home, from their desk at the office, from their smart phone or in the PCP’s office.
The consumer’s “personal” health team would already know the patient’s history
because her admit to the hospital would have alerted the on-call “Transition
Specialist” who worked with her PCP. And
if the patient still decided to go into the office, the visit would have
included a live comprehensive follow up with the “whole team.” One where the
cardiologist and the hospitalist would be included in the visit. Real time,
shared decision making across the entire continuum of care – all in the
presence of the patient.
The magic of all this does not lie in the LCD screens that
vividly display the multiple specialist coordinating care in unison from around
the world.
It doesn’t lie in the better outcomes, greater engagement or
tremendous savings, but instead it is in the simplicity of the solution.
This transparent care
coordination translates to knowledge, and this knowledge then becomes the power
that drives the system. True Innovation.